Marie France Bodyline

Marie France Bodyline is Hong Kong’s leading slimming and health specialist. The launch campaign we created for their “iSlim” Beauty targeting the youth segment was a smash hit.

We executed and integrated everything from celebrity styling and photography to final retouching to echo their unique “fruit treatment” approach.

We set out to project a vibrant, refreshing and energising image that would appeal to younger people...and we made it happen.